Survey research for associations can be categorized into two primary areas:

Research as a

Member Benefit or Public Relations Tool

Healthcare Practice Surveys

Salary and Benefit Surveys

Ongoing Sales/Shipment Reports

Benchmarking Studies

Financial and Operating Ratio Studies

Industry Profiles

CME Processing

Research as a

Strategic Management Tool

Needs Assessment Surveys

Member Satisfaction/Loyalty Surveys

Prospective/Lapsed Member Surveys

Conference, Session and Trade Show Evaluations

Readership Surveys of Association Publications

Emerging Issues Surveys
Ballot Processing